Being a new dog owner, you don't really know what to expect from a collar. Given so many choices at a time, even the experienced dog owner would find it frustrating to pick the right collar for your loved pups. At Suntek Gift, we totally understand the pain and prepare you with this 'keep It Simple' dog collar! Without overwhelming structures and complicated designs, we pay great attention to details, comfort and overall safety. The 3M reflective threads are added to provide visibility during dark nights; the muted black to greyish hardware is selected to match the logo and accessory loop; ALL TIME CUSTOMER FAVE no-brainer structure is the best pick for everyone - easy to attach a leash and get the collar buckled at the same time. Try it and you would love it! Because we all know success is simple. We, Suntek Gift do what's right, the right way, at the right time.